Alphagraphics Allentown Location
Print
In 2007, AlphaGraphics launched a direct marketing campaign to introduce businesses to our one-to-one direct marketing capabilities. Called the Rubber Duck campaign, this crusade included a flyer and little rubber ducks that were mailed in a tube directing people to a PURL (personalized URL) where, after answering a few basic questions about their marketing strategies at the moment, they were entered to win dinner for 2 to a local restaurant.
In 2008, we won a Bronze Addy Award for this campaign, proving that in the advertising field, we can handle all aspects of marketing a business.
Lehigh Valley SCORE (LVSCORE) provides a valuable “reality check” and “sounding board.” Like many other small businesses, Tom O'Hara is partnering with LVSCORE helping Tom plan an effective marketing strategy in expanding his business in a new location.
